The place that creates Positivity, Originality, and Culture Worn Clothing. 

Donna Mac I AM!

A Passionate Creater, A Devoted Mom, & The Heart Behind Novel-D Concepts.

My Journey Began in 2007.   I decided to Blend my Love for Sewing, Embroideries, and Custom Designs into Something Extraordinary!

Why Embroideries and Printing?

Embroideries and printing are my canvas, where I weave threads of creativity and ink of imagination.  From delicate stitches to bold prints, each piece carries a piece of my soul.  When you wear my creations, you’re not just wearing fabric, you’re wearing a story – a story of dedication, love and craftsmanship.

From Caps to Custom Creations

In 2006, I embarked on a journey of making welding caps.  My father, a skilled Welder of 25 years with the Local Union 250 in Los Angeles, CA.  When he became ill and couldnt go back to work, he got very bored.  He purchased an old sewing machine that he picked up at a garage sale, and purchase some fabric.  This was the beginning of his new journey in sewing welding caps.  He pulled apart the welding caps he wore during his time as a welder, he made patterns out of cardboard boxes and started sewing.  I wasn’t very interested in what he was doing at the time, but it grew on me, I enjoyed spending time with my dad.  I belive this was the first time I could say we bonded.  I’ll cherish that time forever, because he is no longer here.  He passed away from Cancer (I miss him).  My dad taught me a skill that will allow me to earn money from home for as long as I am here.  Thank you Dad.  Those humble caps are my first brushstrokes on the canvas of my dreams.  I didn’t stop there, I have now expanded my horizons.  Diving into the world of custom items, from intricate embroidery patterns to personalized prints.  I’ve crafted pieces that resonate with individual stories.

Home is Where the Heart Stitches

Being a mom was my anchor.  I wanted to be there for my daughters as they navigated school, milestones, and life’s little joys.  So I turned my passion into a business, a business that allowed me to stitch memories while being present for my family.  It’s a remarkable feeling to see my customers wear what I’ve poured my heart into.  

The Promise I Keep

When you choose Novel-D Concepts, you’re not just buying a product; you’re embracing a piece of my journey.  I vow to deliver nothing less than the very best.  Every stitch, every print, and every design carries my commitment to excellence.

Self-Taught, Guided by Love

My skills are self-taught, nurtured by latenight sessions, trial and error!  And my dad? His guidance remains my North Star.  He taught me more than just welding caps; he taught me resilience, passion, and the joy of creating.