Who Am I?

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About Me: Donna Kay

A Stitch in Time, A Story Unfolds

🧵 Who Am I? I’m Donna, a passionate creator, a devoted mom, and the heart behind Novel-D Concepts. My journey began 16 years ago when I decided to blend my love for sewing, embroideries, and custom designs into something extraordinary.

🌟 Why Embroideries and Printing? Embroideries and printing are my canvas, where I weave threads of creativity and ink of imagination. From delicate stitches to bold prints, each piece carries a piece of my soul. When you wear my creations, you’re not just wearing fabric; you’re wearing a story—a story of dedication, love, and craftsmanship.

🎨 From Caps to Custom Creations In 2006, I embarked on a journey of making welding caps. My father, a skilled welder of 25 Years with the Local Union 250 in Los Angeles, CA.  When he became ill and couldnt go to work, he got bored.  He purchased an old sewing machine that he picked up at a garage sale, and purchased some fabric.  This was the beginning of his new journey in sewing welding caps.  He pulled apart the welding caps he wore during his time in Welding, made patterns and started sewing.  I wasn’t very interested at the time, but began to enjoy spending time with my Dad.  I believe this was the first time I could say we bonded.  I’ll cherish that time forever, as he is no longer here.  He passed away from Cancer ( I miss him)  My dad taught me a skill that will allow me to earn money from home, so I can continue to Mother my Teenage Daughters.  Thank you Dad. Those humble caps were my first brushstrokes on the canvas of my dreams. But I didn’t stop there. I expanded my horizons, diving into the world of custom items. From intricate embroidery patterns to personalized prints, I’ve crafted pieces that resonate with individual stories.

🏡 Home Is Where the Heart Stitches Being a mom was my anchor. I wanted to be there for my daughters as they navigated school, milestones, and life’s little joys. So, I turned my passion into a business—a business that allowed me to stitch memories while being present for my family. It’s a remarkable feeling to see my customers wear what I’ve poured my heart into.

🌸 The Promise I Keep When you choose Novel-D Concepts, you’re not just buying a product; you’re embracing a piece of my journey. I vow to deliver nothing less than the very best. Every stitch, every print, and every design carries my commitment to excellence.

🌿 Self-Taught, Guided by Love My skills are self-taught, nurtured by late-night sessions, trial, and error. And my dad? His guidance remains my North Star. He taught me more than just welding caps; he taught me resilience, passion, and the joy of creating.

💌 Let’s Connect! I’d love to hear your stories, collaborate on custom designs, or simply chat about life. Reach out to me at Noveldconcepts@gmail.com

Our Mission

  1. Continue Crafting Unique Creations:

    • My passion for sewing welding caps and creating embroidered designs is at the heart of my mission.
    • By stitching out personalized embroideries and printing custom designs on garments, I strive to add value and uniqueness to each piece.
  2. Customer Satisfaction:

    • My Commitment to pleasing you, and knowing you wear the creations brings a sense of fulfillment.  So I want you to be fulfilled also.
    • Quality matters: I Strive to deliver the very best in every item I craft. Whether it’s a welding cap or an embroidered garment, excellence is my hallmark.
    • I will never take on too many jobs at one time, to ensure your unique creation will be delivered to you in a Timely manner.
  3. Balancing Work and Family:

    • As a mom, my mission extends beyond business. I started this journey to be available for my daughters during their school years.
    • Flexibility and work-life balance are integral to my mission. My business allows me to contribute while being present for my family.
  4. Honoring Your Father’s Legacy:

    • The journey that began with my father’s guidance in making welding caps holds sentimental value.
    • By continuing this tradition and expanding into custom items, I’m honoring his expertise and passing it on to others.
  5. Self-Taught Expertise:

    • My determination to learn and improve, even without formal training, opens up doors to give you more than just the norm.
    • Continuous learning is part of my mission. I stay curious, explore new techniques, and refine my skills.

My mission isn’t just about pleasing customers—it’s about creating value, building loyalty, and sustaining long-term relationships and success. 🌟

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Our Values

Packaging Sustainability

We care for our forests | FSC Certified

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Handmade Product

Completely handmade product

Brand

Our brand has more than 70 years

Conserve

Preserving more than 100 traditional craft villages

Our Team

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